This is the honest baseline from the independent review in July, before we changed anything. Every number here should be moving within a few months, and we'll track them on this page.
Search and traffic figures will appear here once we have access to the Google accounts and enough data to compare fairly. There's no point showing you numbers that don't yet mean anything.
Nothing to be embarrassed about, it just hasn't been switched on. This is one of the fastest things to change.
A running record of what's already in the bag, so nothing we've built together disappears from view.
These come out of the weekly sessions with you. The principle behind them is uncomfortable and that's exactly why it works: you answer the questions your competitors won't touch. What it really costs, what goes wrong, and when your product isn't the right answer.