👋
Welcome aboard, Rob and Dec
This is your window into the whole programme. Anything waiting on you sits at the top, so you can see it at a glance. Everything below is what we're doing and what's coming. No need to read emails to know where things stand.
Fresh sheet for August · photos are the one that unlocks the most
⋯
Google Business Profile verified and set up properly
Joint
Photos and imagery in from Rob and Dec
Rob & Dec
Website phase one goes live to the world
Agency
Guide prices agreed and published
Joint
First reviews landing, asked for personally
Rob & Dec
Insurance details on the website
Rob & Dec
Social media names aligned
Joint
First articles begin from the weekly sessions
Agency
One Name, Everywhere
Right now the business goes by a different name on almost every platform, and that costs you. Google cross-checks your name across your website, your Google profile and your social pages, and every mismatch weakens its confidence that they're all the same company. The fix is simple: the business is called Elevate South West — three words, exactly as registered at Companies House — and every profile needs to match it character for character. Not "Southwest" as one word, not "Elevate" on its own, no "Ltd" and no "| Exeter" tacked on. Here's what each platform says today and what it needs to say instead.
Facebook
Elevate LTD | Exeter
becomes
Elevate South West
Rename the page in your page settings. Facebook sometimes reviews name changes for a day or two — that's normal.
LinkedIn
Elevate Southwest LTD
becomes
Elevate South West
The catch here is the spacing: "South West" is two words, not "Southwest". Edit the company page name in the admin view.
Google Business Profile
Elevate
becomes
Elevate South West
We'll set this the moment the profile claim comes through — nothing for you to do here. This is the listing everything else has to match.
New website
Elevate South West
Already correct
Invoices & paperwork
Elevate South West Ltd
The one place the "Ltd" belongs. Legal documents, invoices and terms use the full registered name: Elevate South West Ltd, company no. 15844340.
Same rule for anything set up later — Instagram, YouTube, trade directories, Checkatrade, the lot. If a profile asks for a business name, the answer is always Elevate South West, spelt exactly like that.
Outstanding Jobs
Send us imagery — anything that helps Priority one
The website is written and built, and pictures are now the single thing it needs most. Your own photos of real jobs are gold — Rob's certification library, Dec's recent shots — but don't stop there: supplier and manufacturer libraries, kit shots, vans, anything at all you can get to us that would help bring the pages to life. Send whatever you have and we'll sort the rest.
Tell us the moment Google responds on the profile Biggest win
Rob has done the work and it's submitted, so this is now a waiting game. Let us know as soon as Google comes back, whether it's verified or not. If it's rejected, tell us before trying again — repeated attempts make it harder to fix.
Rename the Facebook and LinkedIn pages Quick win
Both pages currently carry the wrong name. The exact name each one needs is set out in the "One Name, Everywhere" section just above — it's a two-minute job on each platform and it matters more than it looks.
Your insurance details
The name of your insurer, the cover amounts, and roughly what each policy covers — public liability, employer's liability, professional indemnity. It's a straightforward trust signal that most competitors leave off, and buyers of a £10k system do look for it.
Guide prices
Rob, how you want heat pump and underfloor prices structured — from-prices, ranges or worked examples. Dec, the full air conditioning range chart you mentioned. Nobody local publishes prices, so this is one of the biggest openings you have.
Confirm the Refcom number
Dec, the number came out as RF122-something on our call. We've since verified the F-Gas legal position ourselves against the government guidance, so the number is all that's left to display your registration properly.
Ask for your first reviews, personally Once the profile is live
This one has to come from you, one at a time. These are people you know and work with, so an anonymous automated text would land badly. Go through the homeowners you've looked after and the plumbers who'd vouch for you, and ask each of them yourself. The list won't be long.
Set the Google Business Profile up properly once it's claimed
Correct category, service area, description, photos and opening hours. Google currently has you filed as a heating equipment supplier, which describes a merchant selling kit, not an installer.
Switch the new website on for Google
Phase one is built and sitting on elevatesouthwest.co.uk, deliberately hidden from search engines until launch day. Once your photos and final details are in, we flip the switch and submit it to Google.
Check the air-to-air grant position with Ofgem
Our earlier research treated the £2,500 grant as an opening. Dec's view is that it's effectively unusable at the moment. We'll confirm which is right before a word of it goes on the site.
Where We're Starting From
41/100
Your starting line
This is the honest baseline from the independent review in July, before we changed anything. Every number here should be moving within a few months, and we'll track them on this page.
41
Website health score out of 100
Baseline · July 2026
0
Google reviews
Baseline · July 2026
0
Pages with structured data
Baseline · July 2026
13
Pages on the current website
Baseline · July 2026
Search and traffic figures will appear here once we have access to the Google accounts and enough data to compare fairly. There's no point showing you numbers that don't yet mean anything.
Online Reviews
0
Google Reviews
★★★★★
Nothing to be embarrassed about, it just hasn't been switched on. This is one of the fastest things to change.
Done So Far
A running record of what's already in the bag, so nothing we've built together disappears from view.
✓
The independent SEO review that started everything
July 2026. Found the two missing free foundations and set the whole plan.
✓
New domain secured — elevatesouthwest.co.uk
Bought by Rob on 23 July, owned by you, and that's how it stays.
✓
Two recorded sessions → every service page written
Heat pumps, underfloor, home air conditioning, commercial air conditioning, servicing & repairs — all drafted from your own words, reviewed and done.
✓
The new website — phase one built and on the real address
Designed around your logo, built page by page, and now live on elevatesouthwest.co.uk — deliberately hidden from Google until launch day. This is an early-stage site that will get much richer over time: photos, reviews, case studies and articles all layer on from here. Complete except for images.
✓
Health score: 41 → 77 out of 100
The old site audited at 41. The new one opens at 77 before a single photo or review lands.
✓
Structured data on every page
The code that tells Google and the AI tools exactly what you do and where. You had none; you now have full coverage with zero errors.
✓
The repairs & breakdowns market researched and built for
The service line Dec surfaced that wasn't on your old site at all now has its own page.
✓
Every old web address mapped for the switchover
So when the old site is retired, nothing anyone has bookmarked or linked to will break.
✓
Paperwork sent, logo files received, dashboard live
The admin layer, done and out of the way.
Content Plan: First Wave
These come out of the weekly sessions with you. The principle behind them is uncomfortable and that's exactly why it works: you answer the questions your competitors won't touch. What it really costs, what goes wrong, and when your product isn't the right answer.
What Things Cost
4 planned
- How much does an air source heat pump cost in Devon?
- Home air conditioning cost
- Underfloor heating cost per square metre
- Heat pump running costs versus oil
Problems and Worries
4 planned
- Heat pump noise: the honest answer
- Do heat pumps work in old Devon houses?
- Do you have to replace your radiators?
- The £400-a-month electricity bill stories, examined
Versus and Comparisons
4 planned
- Heat pump versus gas boiler
- Heat pump versus oil boiler
- Underfloor heating versus radiators with a heat pump
- Single versus multi-split air conditioning
Reviews and Best Of
2 planned
- Best heat pump brands, reviewed
- Brand reviews for the kit you actually fit
