👋
Welcome aboard, Rob and Dec
This is your window into the whole programme. Anything waiting on you sits at the top, so you can see it at a glance. Everything below is what we're doing and what's coming. No need to read emails to know where things stand.
Good first week · the Google Business Profile is the one that needs you
✓
New domain secured — elevatesouthwest.co.uk
Rob & Dec
✓
Weekly content sessions running — Rob 23 July, Dec 28 July
Joint
✓
Your dashboard live
Agency
⋯
First five service pages drafted — heat pumps, underfloor, air con, commercial, servicing
Agency
⋯
One name agreed and applied everywhere — Elevate South West
Agency
⋯
Google Business Profile claimed — waiting on Google to verify
Rob & Dec
Reviews switched on
Joint
New website build begins
Agency
Social media names aligned and posting started
Joint
Outstanding Jobs
Tell us the moment Google responds on the profile Biggest win
Rob has done the work and it's submitted, so this is now a waiting game. Let us know as soon as Google comes back, whether it's verified or not. If it's rejected, tell us before trying again — repeated attempts make it harder to fix. Nothing else we do locally works properly until this lands.
Confirm the Refcom number and the F-Gas position Blocking
Dec, the number came out as RF122-something and you mentioned the F-Gas rules had changed. We won't publish anything about legal duties until you've checked. This holds up the air conditioning and servicing pages.
Your insurance details
The name of your insurer, the cover amounts, and roughly what each policy covers — public liability, employer's liability, professional indemnity. It's a straightforward trust signal that most competitors leave off, and buyers of a £10k system do look for it.
Guide prices
Rob, how you want heat pump and underfloor prices structured — from-prices, ranges or worked examples. Dec, the full air conditioning range chart you mentioned. Nobody local publishes prices, so this is one of the biggest openings you have.
Photos, and the logo file
Rob has a large library taken for certification evidence, Dec started taking them last week. Real photos of your own work beat anything we could source. The logo file was promised by email — we only have the small circular mark off your current site, so a proper file would help.
Ask for your first reviews, personally Once the profile is live
This one has to come from you, one at a time. These are people you know and work with, so an anonymous automated text would land badly. Go through the homeowners you've looked after and the plumbers who'd vouch for you, and ask each of them yourself. The list won't be long. We'll automate it later for customers you don't already know.
Two permissions to name names
The Exeter retail job in the commercial page, and the Nigel Mansell carpet story in the underfloor page. Both are anonymised at the moment. Happy either way, just let us know.
Send the paperwork
Nick to send across.
Finish the five drafted service pages
All drafted from your two sessions. Waiting on the Refcom number and your guide prices before they can go live.
Research the repairs and breakdowns market
Dec's session turned up an entire service line that isn't on your website at all — repairing other people's installations, over a wider area than you install. Non-seasonal and high intent. We need to size the demand before building it out.
Check the air-to-air grant position with Ofgem
Our earlier research treated the £2,500 grant as an opening. Dec's view is that it's effectively unusable at the moment. We'll confirm which is right before a word of it goes on the site.
Set the Google Business Profile up properly once it's claimed
Correct category, service area, description, photos and opening hours. Google currently has you filed as a heating equipment supplier, which describes a merchant selling kit, not an installer.
Build the new website on elevatesouthwest.co.uk
Faster, clearer, built to carry content and built to convert. Old domain redirected so nothing breaks.
Set up the automatic review request
For later, once your personal first wave is in. Goes out after each job so neither of you has to remember.
Add structured data across the site
The code that tells Google and the AI tools exactly what you do and where. You currently have none.
Align the social media names
Facebook and LinkedIn currently carry different names from each other and from the business.
Priority Job
Joint Priority
Claim Your Google Business Profile
Rob has done this and it's with Google. It stays at the top because nothing else we do locally works properly until it lands: it's the single biggest reason you're currently close to invisible when someone nearby searches for what you do, and it's the thing reviews attach to. The listing Google auto-created has your phone number and hours on it but no owner, no photos, no description, no reviews, and the wrong type of business. All of that gets fixed the moment verification comes through.
- Written the step-by-step guide (sent 21 July)
- Set the correct categories once you're in
- Service area, description and opening hours
- Photos, and regular posts from then on
- Wire up the review requests
- Claimed and submitted — done
- Tell us the moment Google responds
- If it's rejected, tell us before trying again
- Then start asking for those first reviews
Right Behind It
Getting Your First Reviews
You're at zero. It's the strongest trust signal there is, it's what Google leans on to decide who shows up in the map results, and it's increasingly what the AI tools quote when someone asks them to recommend an installer. Twenty to thirty reviews wins most local searches around Exeter. The first wave has to come from the two of you personally, because these are people you actually know and an automated text would land badly. It won't be a long list. Automation comes afterwards, for customers you don't already have a relationship with.
- As soon as the profile is verified, go through your homeowners one by one and ask
- Same with the plumbers who'd happily vouch for you — a personal ask, not a text blast
- Tell us when the first few land and we'll take it from there
Where We're Starting From
41/100
Your starting line
This is the honest baseline from the independent review in July, before we changed anything. Every number here should be moving within a few months, and we'll track them on this page.
41
Website health score out of 100
Baseline · July 2026
0
Google reviews
Baseline · July 2026
0
Pages with structured data
Baseline · July 2026
13
Pages on the current website
Baseline · July 2026
Search and traffic figures will appear here once we have access to the Google accounts and enough data to compare fairly. There's no point showing you numbers that don't yet mean anything.
Online Reviews
0
Google Reviews
★★★★★
Nothing to be embarrassed about, it just hasn't been switched on. This is one of the fastest things to change.
The New Website
Built on elevatesouthwest.co.uk, which Rob secured on 23 July. The research told us two things that shape it: domestic air conditioning is searched for far more than heat pumps and you don't currently have a page for it at all, and nobody local publishes prices, which is the biggest opening you have.
Heat Pumps
- Main heat pump page
- What they cost, after the grant
- The Boiler Upgrade Scheme
- Servicing
- Ground source, honestly explained
Air Conditioning
- Home air conditioning — new
- What it costs
- Commercial air conditioning
- Servicing and maintenance
Underfloor Heating
- Main underfloor page
- Cost per square metre
Servicing & Repairs
- A service line missing from your site entirely
- Repairs on other people's installs
- Wider area than you install in
- Non-seasonal, and people search for it when they need it now
Where You Work
- Exeter, Plymouth, Devon
- Somerset, Dorset, Cornwall
- Six area pages, not fifty
Proof
- Case studies of real installs
- Reviews page
- About, with both your backgrounds
Trade
- A separate section for plumbers
- Design and supply, kept distinct from the homeowner side
In Production
●
Heat Pumps
Needs guide prices
Drafted from Rob's 23 July session. Covers how you size a system, what the grant is really worth, the DNO process and the honest answer on running costs.
●
Underfloor Heating
Needs guide prices
Drafted from the same session. Wet versus electric, retrofitting into an existing house, floor coverings and tog ratings, and why it pairs so well with a heat pump.
●
Home Air Conditioning
Needs price chart
Drafted from Dec's 28 July session. A page you don't currently have at all, despite it being the most searched-for thing you do. Explains why the single outdoor unit drives the cost, which nobody local publishes.
●
Commercial Air Conditioning
Needs naming permission
Roughly half your work. Waiting on permission to name the Exeter retail job.
●
Servicing & Repairs
Needs Refcom + F-Gas
Covers the repairs line that isn't on your website today. Held until the F-Gas position is confirmed.
Content Plan: First Wave
These come out of the weekly sessions with you. The principle behind them is uncomfortable and that's exactly why it works: you answer the questions your competitors won't touch. What it really costs, what goes wrong, and when your product isn't the right answer.
What Things Cost
4 planned
- How much does an air source heat pump cost in Devon?
- Home air conditioning cost
- Underfloor heating cost per square metre
- Heat pump running costs versus oil
Problems and Worries
4 planned
- Heat pump noise: the honest answer
- Do heat pumps work in old Devon houses?
- Do you have to replace your radiators?
- The £400-a-month electricity bill stories, examined
Versus and Comparisons
4 planned
- Heat pump versus gas boiler
- Heat pump versus oil boiler
- Underfloor heating versus radiators with a heat pump
- Single versus multi-split air conditioning
Reviews and Best Of
2 planned
- Best heat pump brands, reviewed
- Brand reviews for the kit you actually fit
